As I was going through a recent Sunday Boston Globe (the ink-stain and dead tree version), this piece jumped out at me – “Creativity can thrive if you can keep the e-mails in check.” As we all know too well, that’s a big ‘if’. The stats are startling – people receive an average of 156 e-mail messages a day (that’s over 55,000/year), they change tasks every three minutes and spend a full quarter of their day dealing with electronic interruptions…
Technology
For many of us, the idea mobile marketing creates a cringe-enducing association with mobile spam. Images of random text messages waking you up in the middle of the night race through your head. You begin to shiver with thoughts of your cell phone rattling in the middle of a presentation letting you know about “Free Pix”. Well I’m here to tell you – It doesn’t have to be that way.
Utilizing advanced network capacities, refined measurement/tracking capabilities, and a solid strategy, marketers can safely enter the mobile universe with little fear of turning off their valued consumers. The key to connecting with your audience through mobile is to provide valuable and timely content on an opt-in/opt-out basis. If people are asking for you to communicate with them, you have a perfect opportunity to provide an engaging brand touchpoint.
Here are a few tips for entering the mobile space for your company:
It's going to be the next little made up word to change our culture, you know, like blog and wiki. "Knol", as defined by Google, is a unit of knowledge (shouldn't it be "knowl"?)
Google has entered the Wiki space, launching the beta of it's own user-contributed knowledge base. The key differentiator from Wikipedia is that entries identify the contributor -- and even pay them a percentage of ad revenue generated by their page. New model, more transparency, part of Google -- probably has a good chance of succeeding.
Like my colleague Eddy Perez mentioned in a previous post, Apple’s new AppStore is the hot new thing. The iPhone’s future success relies on the AppStore's sale of third party applications. It’s also getting hot for another reason, and Apple had nothing to do with it.
Unless you've been living under a rock or stuck in endless meetings for the last week, you've heard that Apple released the iPhone 3G. The new phone sports GPS capabilities, 3G network access, Exchange support, a slimmer design, and an updated operating system. But all these new features combined pale in comparison to the one thing on the iPhone that is most relevant to brands, marketers and agencies: the App Store.
The buzz about new technology for mobile phones is everywhere these days; from the launch of the 3G iPhone to geeks everywhere using Twitter and all its latest spin offs for micro-blogging.
It makes sense, because according to a recent survey by Cisco, "there are three times as many mobile-phone subscribers (3.3 billion) as Internet users (1.3 billion) worldwide." - and most people use their phone all the time.
Many of our clients - like Subway - are now trying mobile marketing in the U.S. that is common in Europe and Asia;
Continue reading "Mobile (cellphone) marketing - it's more than just a phone"
For the first time since its launch in 1982, The Weather Channel set has been redesigned. Our Jack Morton/PDG and Jack Morton Exhibits teams designed and built an innovative 360-degree environment featuring HD projection technology and LED lighting, while utilizing low-emitting materials (adhesives, sealants, paints and carpets) to decrease their environmental footprint.