A couple months back, our London office created the launch event for Alex Rose's Start, Think 'n' STOP campaign. Channel 4 covered this story in their Battlefront series. Below are two edited clips of the coverage. WARNING: These videos involve extremely inspiring stories and will most likely make you feel like "If a 19 year old with not a ton of advantages in life can do so much--what is stopping me?"
Continue reading "Start,Think 'n' STOP Event Video Coverage"
We recently released our 13th White Paper, 'Hispanics and Experiential Marketing: Research and best practices,'. It reviews our recent Hispanic Marketing Study and Alltel's 'Mi Circulo, Mi Musica' campaign which was presented at this year's Event Marketing Summit.
If you would like to receive a copy of this incredible case study or if you would like to learn more about Jack Morton Latino please contact me at daniel_diez@jackmorton.com and I will be happy to send it to you.
Recognizing the presence of something special is not always easy.
Surely you have seen the video clip of Susan Boyle who appeared recently on the UK hit television show "Britain’s Got Talent". View Susan Boyle Video
The theatre is filled to capacity. Millions more are watching via live broadcast. Simon Cowell and the panel of judges are conducting auditions. Then it happens.
Despite the decidedly dark tone out there, we at Jack Morton see opportunity in 2009’s top trends. We believe that brands can be more innovative in engaging stakeholders...smarter about spending marketing resources...and more effective in generating and tracking return.
Here is Jack Morton’s quick take on 9 trends to help you build your brand in 2009:
1. Dangle a carrot: Premium content engages from c-level events like CME to NBCU at CES
2. Set benchmarks: Find out how to combine ROI with spending smarter
3. "Feed your tribe": Hyundai married brand and audience..evoking guru Seth Godin's latest tome
My colleague in Australia, Matt Jones, wrote a great post about some of the exciting work they've been doing with [yellow tail] this summer. Next up, [yellow tail] summer sample sessions in Australia.
As I depart Beijing as the Olympics comes to a close I’m reflecting on the changes that I’ve seen over the last three years since we set up our first mainland China office here.
The first thing other than the gradual westernization of the city is the sheer scale of new infrastructure Beijing is benefiting from. When we opened our office in the Chaoyang district my office window offered a panoramic of dusty building sites, cranes that had seen better days and a plethora of motorcycle cabs (see below) – by comparison I’m now greeted by a view of a Gucci shop the size of an entire western shopping centre/mall. A gleaming Ritz Carlton Hotel, and white gloved attendants opening doors and guiding drivers of black Rolls Royce Phantom’s. to parking spaces. My, how things change.
For those of us who are North America based marketeers who strategize, design and develop components of communications campaigns that will be delivered via hand held mobile devices worldwide, (mobile phones in US terminology), it is important that we be sensitive to the fact that what is true in the US is not necessarily (and often not) true outside our borders.
Take Apple and the iPhone for example. In North America their impact has been significant given the convergence of iPhone capabilities with their coveted target market segment (Generation Y and Millenials). However, outside of US, things are very different.
