Jack Morton Helps Nokia Nseries Stand Out at CES
Nokia Nseries wanted to make a distinct impression at this year’s Consumer Electronics Show (CES). So for the first time, this specialized brand–which represents the company’s premium line of multimedia devices–had its very own space at CES. Jack Morton created an experience to embody the spirit of Nokia Nseries: life gone mobile.
Outside the Convention Center’s three main halls, towering above a sea of white tents and domes, stood our one-of-a-kind structure (approximately 70’x70’x60’). Its striking front exterior communicated the brand’s overarching message: “Nokia Nseries. It’s what computers have become.”
Once inside, visitors found a kinetic, connected world full of color, light and technology. Designed to spark imagination and inspire creativity, this fluid, dynamic environment brought the Nokia Nseries’ promise to life. Visitors journeyed through the space encountering various experiences of products and passions: music, film, photography, gaming and more.
This project represented a truly global effort with Jack Morton teams in New York, London and Jack Morton Exhibits working together alongside clients in Helsinki, London and White Plains.
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