As we all read, listen, watch and try to anticipate how deep this financial/economic situation (I refuse to say "crisis") will go and what impact (both short and long term) it will have on our respective industries I continue to have a recurring thought: "Invest!” However, I'm not an investment expert and I'm not referring to purchasing stocks (although personally I think that's a great idea). No, as Director of Production Procurement for Jack Morton I have been on the phone with at least 100 suppliers over the last month and a half, managing multiple projects involving large amounts of 3rd party requirements and I definitely see a specific trend. There are tremendous opportunities to reduce overall costs for experiential marketing budgets. We've all seen the price of gasoline plummet from a high of $4 plus to under $2 in the last 2 months (a 50% reduction!) and retailers are slashing prices to move inventory during the holiday shopping season and there is a similar trend in terms of the 3rd Party suppliers we utilize.

Continue reading "A Time To Invest...in Experiential Marketing"

Great coverage of the new MLB set designed by Jack Morton PDG in USA Today and Multichannel News.

This from Tim Elliott of Jack in London about their newest installation:
"A few years ago at Jack Morton’s London office we created a welcome space that we could play with and create various installations depending on the mood, the message or the time of year. This holiday season it’s become a little magic forest. There’s a fairy gently revolving overhead, little creatures hidden in the trees and a very low budget joke... Jack Morton Branches Everywhere! ... Well it is that time of year."

Open the book below to share our holiday experience. Best wishes for a happy 2009 from all of us at Jack.

jackmorton.com/holiday2008

It’s that time of year again…the exchanging of holiday e-cards, games, videos and digital wonders of the WinterWeb. Usually one or two of these WOM goodies rise above the fold to become this year’s must have email link. Sadly, it seems this year’s inbox has gone the way of Charlie Brown’s Christmas tree. (Sources say R/GA, the Rudolph of holiday treats - Tattoo Santa, Origami – chose not to spread the cheer this year. Bah humbug!).

Not to disappoint, a few of these holiday goodies are charming and sweet. Here are a few favorites. (Our own doesn't count!)

Search Engine Marketer, One Up Web, went the long-shoremen accents are always funny route with their North Pole Complaint Department – add someone to the naughty list!

Winsper’s build a snowperson is well-done AND includes Red Sox gear…can’t go wrong there.

Wieden + Kennedy transformed their actual office space into a card-making wonderment…complete with website pick-up.

Tourism Marketing agency Turkel recycles holiday cards – from actual people and holidays throughout the year (this reminds me of the time my Mom gave my sister a Christmas card for her birthday…only in reverse).

Pixel Farm's holiday arcade makes for some good time-kill.

And finally, I’m giving the golden star to Always Thinking, whose Glad Men, a parody of Mad Men, is clever, fun and definitely makes you want to toast the new year.

Good web tidings to all!