The buzz about new technology for mobile phones is everywhere these days; from the launch of the 3G iPhone to geeks everywhere using Twitter and all its latest spin offs for micro-blogging.
It makes sense, because according to a recent survey by Cisco, "there are three times as many mobile-phone subscribers (3.3 billion) as Internet users (1.3 billion) worldwide." - and most people use their phone all the time.
Many of our clients - like Subway - are now trying mobile marketing in the U.S. that is common in Europe and Asia;
we helped them with an SMS-based contest to appear in a commercial with Jared, and they have piloted coupons sent via SMS in Buffalo and Seattle recently. SMS is the most effective way to reach an audience, especially a younger audience. There will be a staggering two trillion text messages sent in 2008, many by the youngest generation, as Pat points out in his comment on Brad's recent post.
SMS text messages work easily on just about every phone, unlike web sites or difficult-to-install mobile applications that have to be carefully crafted for specific phone models. We have lots of ways to use SMS for our clients' projects, from contests, coupons, and text alerts to using SMS to survey an audience live during a presentation.
Finally, there is another way to reach just about every mobile phone user - with a phone call. A company here in Cambridge has a great, viral tool to send a personalized marketing message as a phone call - using a widget that can be added to any personal web site, Facebook or MySpace page, or even a blog. Give it a try - send your friend a custom message from Ashton Kutcher:
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