When you think of Luis Vuitton, perhaps you think of luxury fashion and exquisitely crafted goods with high price tags and tons of counterfeits all over the world. What doesn't come to mind is a brand that has created one of the more sublime online experiences out there. Through subtitled videos, moody audio and the impeccable photography of Annie Leibovitz, Journeys gives you a glimpse into the lives of various celebrities and their relationships with Louis Vuitton travel products.
Whether it's a tour of Moscow with Mikhail Gorbachev, a jaunt through the streets of New York with Andre Agassi and Steffi Graf or Keith Richards describing London during his heyday, the site presents the information in easily digestible chapters with toned down typography and color schemes that allow the storytelling to take center stage. The behind the scenes sections are short but fun to watch and there's a nod to The Climate Project for the environmentalists. Clearly, everyone involved with the making of Journeys understood the brand and how best to convey the brand message on the web. In a day and age where everyone wants slick graphics with brighter colors, louder music and over-the-top flash animations, it's refreshing to see a brand succeed with a quiet and intimate approach to an online experience.
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