I'm reading today on Wal-Mart's blog about their success in getting all the laundry detergent manufacturers to concentrate their products so they come in smaller bottles, use less fuel to ship, use less plastic and cardboard to package. Obviously, this will affect the products offered in all retailers, not just Wal-Mart. Great achievement.

It makes so much sense not to dilute the detergents because it's just extra water in a bottle that you have to package and ship. So, extending the logic of this... I want to go on record as being the first person to think of this revolutionary idea: instant bottled water.

Yeah. Here's how it works. You go to Wal-Mart (or other participating retailer) and look in the bottled water aisle, down toward the end of the aisle on the bottom shelf. Buy a whole case of what appear to be empty bottles -- but don't worry, they're not empty; they contain the instant water. Just take them home, open the lid and add ordinary tap water, and voila, you have a bottle of water, suitable for dropping in your bag, taking on the go, and quenching your thirst.

Since instant water has negligible volume or weight, shipping costs will be vastly reduced, saving lots of fuel and reducing our carbon footprint. Try it today!