I watched a fascinating presentation from the TED conference (aren't they all!) by Susan Blackmore. Her bio says:

Susan Blackmore is dedicated to understanding the scientific nature of consciousness. Her latest work centers on the existence of memes -- little bits of knowledge, lore, habit that seem to spread themselves using human brains as mere carriers. She's exploring the existence of a new class of meme, spread by human technology. It's temporarily named the "teme."

As I watched her explain memes in terms fashion, trends, etc., it occurred to me that our job is essentially to turn a brand -- logo, concept, experience -- into a meme. This presentation takes it a step further, exploring the notion that technology has enabled a new kind of self-replicating entity, which she dubs "techno-memes" or "temes" for short.

If you have 20 minutes, check out this video. It's mind expanding.