So what is microblogging? Microblogging, as its name implies, is a type of blogging that allows users to create short text updates that can be viewed by the general public or by a private group. The messages can be posted via mobile phone, instant messaging, email and the web. Microblogging appeals to people and companies that want to share information immediately and from any location. Because the posts are so short, updates can keep readers informed as events are unfolding. The most popular microblogging service is called Twitter, which launched in July 2006 and has almost a million users worldwide. Hot on Twitters heels are two other services: Jaiku and Pownce.

Corporations, brands and even politicians are starting to use microblogs to stay in touch with their audience, send press releases, give product updates, share real-time testimonials and as a recruitment tool. For example, JetBlue and Southwest Airlines are using Twitter to give weather updates, solicit customer feedback and let customers know about deals. Big brands are also using Twitter search services like Tweet Scan to monitor what people are saying about their brands on Twitter and figuring out ways to turn the conversations into positive PR.

Clearly, there is potential for microblogging to become an important part of the online landscape as well as a resource for companies to strengthen the connection between their audiences and their brands. Only time will tell if microblogging will last or if it is just another virtual fad. In the meantime, hit me up on Twitter: aguynamededdy.

Links
http://twitter.com
http://pownce.com/
http://jaiku.com