A few weeks ago it was National Park(ing) Day. This is a one day, global event where citizens, activists and artists collaborate to temporarily transform parking spots into “PARK(ing)” spaces: temporary public parks. I actually encountered two such parks on my way to work in New York City. Immediately entranced, I took a photo and hung around with other people for a few moments. Because I could see it, be part of it and sit down on a park bench for a minute—I was an instant supporter and wanted to learn more.
I’ve always considered myself pretty environmentally-conscious, but it felt different that day—to be smacked in the face with a physical reminder of just how nice the city would be with more green spaces and less cars.
Way more effective than receiving a flier in the mail, I went online and donated to The Trust for Public Land (who smartly sponsored Park(ing) Day). I proceeded to tell 5 people about the experience and encouraged them to go out at lunch and sit on a patch of grass for awhile.
In an age where we want to help--but receive way too much junk mail--it’s time non-profits took a look at the effectiveness of engaging their potential donors in a more experiential way.
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