Witness Appeal signs. They’re big, they’re bold, and they don’t mince words. They make you feel kind of funny, or uncomfortable, or even occasionally amused. They might make you walk home a different way. And they prove that experiential communications can come in many forms…
Here's a very cool new site called Geni -- as in genealogy. The concept here is that everyone is related, and by entering your family tree, eventually we'll all be able to see HOW we're related. It's such a simple idea that it doesn't seem that big a deal, but just go and play with it. It's hard to stop, and very easy to spread virally. I just went to check it out, and suddenly I've got 64 family members in there and I realize it's just the tip of the iceberg.
Check it out... maybe we're cousins! Being from Kentucky, I'm reminded of that old song "I'm My Own Grandpa". Google it.
A recent article in Advertising Age states that "One engaged viewer is worth eight regular viewers", according to reserach done by Omnicom Group's OMD. The point of the research is to show that "not only does consumer engagement with media and advertising drive sales, but it also can drive sales more than media spending levels." OMD goes on to conclude that "Increased ROI...could drive higher levels of investment in advertising vs. other marketing activities." While this is not a completely unreasonable conclusion, an informed reader would instead ask, "Doesn't this suggest that I should invest more in experiential or engagement marketing?
Jack Morton has found that people who participate in its experiences have a 15%-50% increase in purchase intent, brand awareness, or positive change in brand image perception. OMD's research on engaged viewers,then, reinforces what experiential marketers already know: if you engage them, they will buy (or at least increase their commitment to the brand).
I am a firm believer that a creative physical space fosters creativity at work. Not only can it bolster employee energy and expand minds, but I think it can also make a deep impression on clients as well. (Imagine how much more apt a client would be to buy into a creative idea if they were already impressed by the creativity of your lobby?)
So I was delighted to stumble upon a great Web site with an even greater name: This ain't no disco...it's where we work.
OK, it's a Friday and I'm in a Friday mood. We've posted several times about the iPhone hype, and hypothesized that the iPhone could face a setback if there were rumors about the screen getting easily scratched.
Here's a video documenting a scratched screen -- and a whole lot more! Warning: iPhone lovers should not watch this... it could ruin your whole day...
Actually, there is a marketing perspective on this post: this iPhone video is on a site called "Will It Blend". (Spoiler: they throw an iPhone in a blender, with predictable results.) The site features other blending antics (bic lighters, a can of Spam, etc.) Turns out the site is an online marketing effort for Blendtec blenders. What a great viral idea! (These videos also appear on YouTube).
