The first-ever African Experiential Marketing Summit takes place tomorrow, 15 March, in Johannesburg, South Africa. I'm pleased to be speaking on behalf of Jack Morton Worldwide. The conference is organized by EXP, a South African agency that's very committed to developing understanding of the value of face-to-face among marketers in the region. I'll be speaking on experiential marketing and its power to generate word of mouth advocacy. More from Johannesburg soon!