There's a great article on page 1 of the Wall Street Journal--above the fold no less--about an innovative marketing campaign created for Procter & Gamble's Prilosec OTC brand that's built around the popular dice game bunco. 7 million women in the US play bunco regularly. Here's an amazing stat: six out of 10 say they have made buying decisions based on recommendations from members of their bunco group. What an outstanding opportunity to leverage that as a platform to generate advocacy for the brand. And that connection is being made to Prilosec OTC because of the brand's association with the game--visible online as well as at face-to-face events like the World Bunco Association's national championship event in March in Las Vegas