Penguin books has developed a fantastic new idea and created a line of classic novels with no front covers. Their tagline being "Classics by the Greats, Covers by You."

Continue reading "Customizing classics"

A couple of weeks ago I registered to attend CES in January (Vegas… woo-hoo!). The “exhibition & keynotes” only ticket is free, so that’s in my budget. Today I received an html email called “CES Up To the Minute.” The headline reads “What’s New at CES This Week?” so I expect I’ll be receiving these posts every week--hopefully not every minute, as the email subject line would suggest.

Continue reading "Marketing CES with weekly updates"

I was amazed to read in BusinessWeek's December 4th issue that the CEO of Campbell's, Douglas Conant, has sent out 16,000 thank you notes to his staff in his six years on the job.

16,000 notes to Campbell's employees. Hand-written no less. That's one of the most impressive examples of employee engagement I've heard of recently (and in a medium that's so old fashioned it feels positively brand-new). Since the article also talks about Campbell's growth, clearly the "personal touch" is working!.

Image: Andy Warhol